How Mass Met Class in the Arts and Became an Empire

Raised in Nutley, NJ, Albert Scaglione came of age in a world that had was undergoing a seismic shift, in large part the result of the baby boom following World War II. In the 1960s and 1970s, discounted airfares allowed a tsunami of college students and other young boomers to descend on Europe, armed with copies of Europe on Five Dollars a Day in their backpacks. When they returned to the United States, they brought with them new ideas about furnishings, clothing, food, music and art. Equally profound was the boomers' attitude toward authority. From rock and roll to sushi rolls, it was a whole new world. Born after a cataclysmic war, boomers were keen on rewriting the rules-or disregarding them altogether. Albert Scaglione of Park West Gallery and other trend-spotters not only intuited this immense paradigm shift in attitude, but also acted on it. Quite independently of one another, a group of young entrepreneurs rose to meet baby boomers' aspirations for a more refined and simultaneously more casual "European" lifestyle. In 1962, Gordon and Carole Segal founded Crate & Barrel offering well-designed furnishings at reasonable prices; in 1969 Donald and Doris Fisher founded the Gap, making jeans the uniform de jour.

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