Friday, August 15, 2008 A Culture of Responsibility Today's New York Times features a front page story about the decisions that were made by banks to promote the widespread use of home equity loans. Citibank - currently drowning in an ocean of bad loans - is shown to have adopted the advertising jingle "Live Richly." Appealing in a period when every house had to feature faux aristocratic decorator touches (courtesy of convicted criminal, Martha Stewart), two story entrance halls that demanded a thermostat set at 90, and three car garages to house the Hummers and SUVs, such advertising campaigns appealed...
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